The new art apps will allow the audience to relate artwork to their immediate environment

English Professor develops Smart Apps with Tate galleries and Horizon

Gabriella Giannachi, Professor in Performance and New Media in the English department, is leading an innovative Art Mapping project with Tate galleries and Horizon Research Institute.

Over the course of 2012, the project will develop one or more applications for use on smart phones that will allow people to relate artworks to the places, sites and environments they encounter in daily life, letting audiences experience the environment they are in through its artistic representation.

The project’s aims, amongst other objectives, are to test whether the software will engage users in new ways with artworks in the collection, particularly the less well known ones.

Professor Giannachi said, “This is a very exciting project because it allows us to explore with Tate how mobile technologies can support both individual and group learning with respect to users’ understanding of their engagement with art in relation to place. For Tate this means the creation of new ways to explore the collection online and for us this is an opportunity to develop novel tools that advance the digital economy in the cultural sector.”

The Art Maps project is funded by Horizon, a Research Council UK funded Research Institute for Digital Economy Research and is a collaboration between the University of Exeter and the University of Nottingham and Tate.

The first public workshop will be on Saturday 21 April and Saturday 28 April 2012, 10.00 ­- 17.30 at Tate Britain and is open to anyone with an interest in mobile technology and landscape.

More information on the Art Maps workshop and the Art Mapping Project can be found on the Tate website.  Information about the project can also be viewed on the Horizon website.

Date: 2 April 2012

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