Creative Industries Management (DRA3050)

30 credits

Creative Industries Management will introduce you to contemporary arts policy, creative industries strategy and creative brand development. It will explore the relationship between production and reception, content creation and digital consumption within a convergent media landscape. You will analyse a range of case studies, with an emphasis on sustainable creative management, and will consider some of the ways in which cultural capital is expressed and rewarded, particularly in relation to, for instance social media audiences, prizes and funding awards.

The module begins by considering the influence of critical thinking on the development of the field. The focus then shifts from theory to practice, with students being encouraged to develop a toolbox of skills that will enhance employability and provide insights into some of the complexities of working for a creative industries organisation, business or start-up.

By exploring socio-economic and political landscapes that dynamically shape the creative industries, you will develop your antenna for detecting opportunities and trend-spotting, which will enable you to hone your ability to develop your creative credentials in a competitive working environment. You will also be encouraged throughout the module to consider what Arts Council England describes as the ‘creative case for diversity’, which underpins their funding strategy.

From this broad context, the module will then focus in on a series of practical skills and techniques, such as project management, pitching, audience development, and developing creative content, which will enable you to work towards developing your own creative industries portfolio.