Distribution and Markets (EAFM200)

30 credits

This core module offers a wide-ranging exploration of the historical development and current state of key markets in the international film business. It considers the development of the classical studio system in North America as well as the rise of American independent cinema, comparing and contrasting these industries to other key national cinemas, emerging markets and territories across the globe. Using individual case studies you will analyse key themes relating to distribution and exhibition, the role of festivals and the marketing of stars, event cinema and the notion of the producer as entrepreneur. The module makes extensive use of the unique research archive housed at the University in the form of the Bill Douglas Cinema Museum. The Museum also serves as the location of the pop-up cinema event that you will be required to devise, programme, market and deliver as part of your final assessment for this module.