Gabriella Giannachi is Principal Investigator for Exeter in Horizon Digital Economy Research, a Research Hub funded by Research Councils UK, and based at University of Nottingham (other universities involved are Reading, Cambridge and Brunel). Horizon investigates the development of new ways to use the electronic 'footprints' we leave behind whenever we use mobile, internet and other digital technologies, and looks into new ways to utilise digital technologies to help business and stimulate economic growth. The Hub focuses on three key sectors: Culture and the Creative Industries, Transport, and Energy, and examines how the digital footprints we leave behind could be harnessed to transform the way those sectors operate. The £13 million five-year project is developed in collaboration with over 36 industrial partners including Alton Towers, BBC, British Library, BT, Jaguar, Network Rail and Oracle (2009-14).

Horizon funded Giannachi in 'The Documentation and Archiving of Pervasive Experiences: the Case of Rider Spoke' (2009–10), a collaboration with Stanford University, British Library, the Ludwig Boltzman Institute Media Art Research and Blast Theory, which generated a cloud-based mixed media archival tool. It also funded Relate, a collaboration with Computer Scientists at University of Nottingham, the artist collective Active Ingredient and the Met Office Hadley Centre to develop a platform for the capture and sharing of knowledge about energy. The project held a number of public engagement events with primary and secondary schools in Nottingham, and with artists in Brazil and in the UK.

Finally, Horizon funded ArtMaps, developed with Computer Scientists at University of Nottingham and three departments at Tate (Tate Research, Tate Online and Tate Learning). Art Maps consists of an app through which Tate's collection can be encountered and annotated online and whilst on the go. This project has involved workshops with local primary school children, as well as public engagement activities in London developed in collaboration with the Tate. Art Maps was exhibited at Tate Britain's 'Looking at the View' Exhibition between February and June 2013 and was tested in collaboration with the Migrant Resource Centre in London and the In My Shoes Project.

Find out more about Horizon's research activities on their website.