Ideas Generation and the Creative Process (DRAM141)

30 credits

This module introduces you to theoretical and practical concepts related to creative ideas generation and innovation in relation to the creative and cultural industries. Using techniques that draw on embodied approaches to creativity and design-led thinking, you will explore and analyse where ideas originate from, including sources of inspiration, how imagination and innovation works and can be captured, and how you can generate ideas in safe, encouraging environments. You will consider what modes of thought and social experiments encourage conceptual development. Performativity plays a central role in this module and will be explored through a range of cultural contexts, as well as through improvisation and play. In this way, you will develop an advanced understanding of creativity as a non-linear behaviour which can produce innovative business solutions. Problem solving skills will be enhanced through collaborative endeavours and you will apply creative processes and innovative strategies to live briefs.