- Module description
Arts Management (DRA3070)
|Staff||Dr Sarah Goldingay - Convenor|
|Duration of Module||Term 1: 12 weeks;|
This module aims to offer students an insight into the practical management of the arts in addition to developing their professional and employment related skills. It will explore the economic and political landscape that dynamically shapes the Creative Industries. It will introduce students to the project and time management skills required for delivering an arts event which they will then hone and develop through the research, creation and realisation of their own performance brand.
ILO: Module-specific skills
- 1. Contextualise the current economic construction of the Creative Industries in their wider economic, political and historic landscape.
- 2. Clearly communicate the unique aspects and appeals of an arts project to both stakeholders and audiences through written, digital and verbal means.
- 3. Source, sort and synthesise a wide range of information from a variety of digital and non-digital sources, audience feedback and post-event evaluations in order to develop a performance brand.
ILO: Discipline-specific skills
- 4. Demonstrate the advanced ability to utilise research tools and to translate theory into practice.
- 5. Demonstrate the ability to apply a wide range of library and IT skills in detailed independent research.
- 6. Demonstrate the ability to engage critically and analytically from different theoretic perspectives, to explore theoretical concerns through practice, and vice versa, and to synthesise findings in practical and written tasks. The ability to interpret research into physical practice and vice versa.
ILO: Personal and key skills
- 7. Develop advanced personal research skills using personal initiative; to set personal objectives that are linked to a sense of challenge and extending boundaries and to identify and evaluate personal learning strategies that are self critical as much as self reflective.
- 8. Develop advanced confidence in performance skills and public presentation, in a variety of situations and/or with a variety of audiences, both of dramatic practice and researched material.
- 9. Demonstrate the ability to think laterally and demonstrate originality in problem solving, to express and communicate creative ideas and images, and the ability to initiate and sustain creative work, both group and solo.
- 10. Demonstrate the ability to balance between self-direction and collaborative work; to adapt and design working methods for each new situation, self-management, collaborative working skills, problem solving, critical analysis and valuing own and others' ideas and beliefs.
This module will begin with an examination of the current state of the Arts in society, and centre around a discussion of their socio-cultural uses and relative value as a force for good. This will include an overview of a history of the political and economic development of government policy and planning in relation to the Creative Industries. In response, students will write an essay examining the value of the arts in economically stringent times. This discussion will be followed by a series of workshops/seminars that introduce and develop the key project and time management skills required in the delivery of an arts event, including finance and fundraising, administration and human resources, negotiation and presentation, brand development and a consideration of the new conditions of marketing the arts in a digital age. Students will then develop their own business plan and brand identity that will communicate, through both a presentation and portfolio, how their economically viable, innovative arts project might be realised for an appropriate audience.
Learning activities and teaching methods (given in hours of study time)
|Scheduled Learning and Teaching Activities||Guided independent study||Placement / study abroad|
Details of learning activities and teaching methods
|Category||Hours of study time||Description|
|Scheduled learning and teaching activities||33||Lectures and workshops|
|Guided independent study||267||Self-directed study|
Summative assessment (% of credit)
|Coursework||Written exams||Practical exams|
Details of summative assessment
|Form of assessment||% of credit||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Essay||30||2,500 words||all||written feedback|
|Portfolio||40||3,000 words||1-7||written feedback|
Details of re-assessment (where required by referral or deferral)
|Original form of assessment||Form of re-assessment||ILOs re-assessed||Timescale for re-assessment|
Indicative learning resources - Basic reading
Carey, John (2006) What good are the arts?, Oxford: Oxford University Press.
Chong, Derek (2002) Arts Management, London: Routledge.
Kershaw, Baz (1999) The Radical in Performance, London: Routledge.
Nicholls, Alex (2006) Social entrepreneurship: new models of sustainable social change, Oxford: Oxford University Press.
Pick, John and Malcolm Anderton (1996) (2nd ed.) Arts Administration, London: Spon Press.
Module has an active ELE page?
Indicative learning resources - Web based and electronic resources
The Arts Council (2010) Cultural Capital A Manifesto for the Future: Investing in Culture will build Britain's Social and Economic Recovery
http://www.artscouncil.org.uk/media/uploads/publications/Cultural_Capital_Manifesto.pdf The Department for Culture, Media and Sport (2010) Money Map
Advice on access to finance http://www.culture.gov.uk/images/publications/dcms_moneymap.pdf
The Charity Commission http://www.charitycommission.gov.uk/About_us/OGs/pogindex.aspx The Charities Aid Foundation http://www.cafonline.org/
Available as distance learning?
Last revision date
Key words search
arts management, drama