Creative Industries Management (DRA3050)

30 credits

Creative Industries Management will introduce you to the contemporary world of arts policy, funding and development strategies. From this broad context, the module will then focus in on a series of practical skills and techniques, such as project management, elevator pitches, focus group creation and audience development, which will enable you to work towards developing your own creative industries project and business plan. This module aims to give you the socio-economic foundation, entrepreneurial and practical skills necessary to create your own performance brand on graduation. Come prepared to read, think, take part in dynamic live and web-based discussions, write funding applications, budgets, marketing strategies and challenge yourself.

Incoming international students and Exeter students from other disciplines welcome, subject to availability. This module will give students an insight into the UKs creative industries.  In addition to students of drama, performance, dance, music and theatre, this module will engage the interest of students with a background in creative writing, visual arts and business studies.